The Key Ingredient of CSR

Whaley also notes the views of Peter Gampel Managing Director of Gampel Forensic and Valuation in Florida. “If there is a merger, we are brought into put a value on intangibles," Gampel asserts. "There are dollar amounts for patents, licenses, customer relationships, trademarks, but we don’t usually try to assess the value of a company’s social responsibility. This is not quantifiable from a numbers point of view.” However, Gampel goes on to state that CSR does clearly have an impact on a company’s value and profitability because a socially responsible business is more appealing to consumers and top employee talent.

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